The video for Jay Z and Kanye’s No Church in the Wild has premiered, and I’m about to tell you what I think about it. The video is below if you haven’t seen it yet:
The following are my thoughts, as I had them watching the video:
From the very first shot, my first thought was ‘You know what’s going to be more interesting than this video? The trailer for the Great Gatsby. I’ll watch that again after this.’ If that doesn’t make any sense to you, you need to watch the trailer because it really does look fantastic. Yes, I’m biased towards Leo, but the party scene reminds me of the party scene from Romeo + Juliet (which, yes, also has Leo) and that would’ve been enough to get me excited about this film.
I really hate credits in music videos.
…Is that Kanye? … No.
This video would’ve been more interesting if they’d done a Crips and Bloods war. (I’m reading this memoir called A Piece of Cake at the moment and the girl was a Crip when she was 15 and it’s fucked and brutal and you should read it.)
So I guess Kanye and Jay Z aren’t going to be in the video then?
Does this remind me of Run This Town?
That jungle fever line is really good.
Where is this even supposed to be set?
Lasers? Is it set at a Kanye West concert? Are they rioting because he’s taking 400 hours to make it onto the stage?
Why is there an elephant in the city? What is this, Madagascar?
Oh, it’s over. So that was basically four minutes of the same thing.
Essentially, this video is like the cover of The Proposal:
The Proposal is my go-to movie when I need to describe a film that you can tell the entire plot of the film from a mere glance at the poster, to the point where you feel as though you may have already seen it. Seriously, if you haven’t seen The Proposal, look at the cover, and it will tell you every single thing that happens in the film. It’s not necessarily a bad thing; I still watched it, it was enjoyable enough. Sometimes you want predictability so you don’t have to think. It’s nice. But still. You get my point.
Basically, from seeing the first frame of this video, the rest of it is just… more of the same. For me, that’s a shame because I think the song’s really good and I think it could’ve been a fantastic video, and instead, it’s just… whatever. Forgettable. I think from now on I’ll pretend that The Great Gatsby trailer is the video for No Church in the Wild.